Pulque has a long and storied place in Mexican history and agave mythology, it being the original agave beverage. Long celebrated for its powerful properties, it was considered an elixir of the gods and was revered for millennia.

Since 1941, consumption of pulque has been increasingly lapped by beer and the once all mighty industry has struggled to survive. Contributing writer Joahna Hernandez takes us on a pulque journey that begins with her family and then meanders through history before arriving at what very well could help revive the industry - distilling it.

Interestingly, as Pulque struggles to regain its cultural footing, Dia de los Muertos is everywhere. The past decade or so has seen growing interest in the holiday, but probably what helped really push it into the mainstream was the Disney movie Coco. We love this holiday and the simultaneously solemn and joyful celebration of death. But the growing commercialization of the holiday has impacted the very communities that have shown the world just how beautiful the celebration of Dia de los Muertos is. Contributing writer Fabiola Santiago has a deeply personal take on what this has meant for her, and her hometown of Santiago Matatlán in Oaxaca.

Finally, it's our last Mexico in a Bottle of the year this Sunday and we have just a few tickets left so get yours before they are all gone! In addition to the incredible line up of agave spirits, there will be 11 restaurants showcasing bites and sips, a blind tasting program led by Khrys Maxwell, a Mexican Pop Up bar with Ilegal Mezcal featuring Paranubes Rum and Xila Agave Licor, and our Art of Mezcal program in partnership with Del Maguey mezcal that showcases the photography of Arely Catalina Ruiz.

Saludos,

Susan, Ferron y Max