Rethink the Worm
The truth about the legend of the worm is still debated. However, as Mezcal becomes more 
and more popular, scientists and Chemists are finding some validity in some of the legends about the worm. Seems the worm isn't just a Gringo marketing tool but that it actually changes the drinks chemistry. The claim that it helps demonstrate its purity and is a aphrodisiac may have some validity. Here is a good blog as to why Roca Mezcal may soon offer a bottle of is finest with a worm in it.
It is said the worm gives strength to anyone brave enough to eat it. At least it's what makes mezcal unique. The worms lives in the agave plant and are hand-harvested during the rainy summer season. They are stored in mezcal, drained and sorted, and placed in bottles near the end of the process.
The rules and regulations that govern the production and packaging of Tequila do not apply to agave spirits produced outside of the designated Tequila areas in Mexico. Some Mezcal distilleries are very primitive and very small.
The famous "worm" that is found in some bottles of Mezcal (con gusano -- "with worm") is actually the larva of one of two moths that live on the agave plant. The reason for adding the worm to the bottle of Mezcal is obscure. But one story, that at least has the appeal of logic to
back it up, is that the worm serves as proof of high proof, which is to say that if the worm remains intact in the bottle, the percentage of alcohol in the spirit is high enough to preserve the pickled worm. Consuming the worm, which can be done without harm, has served as a rite of passage for generations of fraternity boys. As a general rule, top-quality mezcals do not include a worm in the bottle but that is changing and some of the better mezcal producers are beginning to re-think the worm.
Soon there will be a new Mezcal Kid on the block. Yes RoCa Roadrunner Mezcal is even planning on offering some Mezcals with the worm in it. Many fine vendors or producers called mezcaleros will be featured by RoCa Mezcal. Let RoCa run the Mezcal road for you.
And you can count on it ‘RoCa Roadrunner Oaxaca Gusano de Agave Mezcal’ will put the claims made by the Mezcal snobs who snub the worm to rest. No longer will they be able to say: "you should never buy a bottle of the liquor if it contains a worm — those mezcals are for tourists and contain cheap alcohol."
What ever you do don't view the embedded gif to long or.....
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As I've explained to those who’ll listen - I was a Willie Nelson, Eric Clapton and tequila fan way before they were famous, and now I hope to offer the Best Mezcal ever made. RoCa products will be more than just a fad, more than just a trend but instead RoCa will be a brand of excellence and quality for those who think and enjoy life outside the box.