Amaras mezcal aka Mezcal Amores
The brand Mezcal Amarás was founded in 2010 by a group of friends who, after making several trips to different mezcal producing states in the country, developed a deep rooted love for these regions and this magical spirit. They became immersed in a world that surrounded them in traditions, tastes and smells. These experiences inspired them to create a product that encompasses their passion for and devotion to the roots of Mexico.
Their search for the perfect mezcal led them to explore the mezcal producing lands of: Durango, Guanajuato, Guerrero, Oaxaca, San Luis Potosí, Tamaulipas and Zacatecas. While exploring these regions, they saw how hard the people in the fields and in the palenques worked. It made them realize that if they had success in finding the right mezcal, they could also help the people of this region have a better way of life. Thus the Philosophy of Mezcal Amarás was born.
Founder Santiago Suarez explains, “Each decision made by the master mezcalero during the process affects the final result of the mezcal. Most of these craftsmen have come from a long lineage of mezcaleros and began to learn their craft at an early age, and their personalities are reflected in the mezcal they create.” Each bottle is signed and numbered by hand by a master mezcalero in the Palenque (distillery), and the label is designed to capture the local spirit of Oaxaca and the founders’ love for their Mexican heritage.
A Vision Beyond Mezcal
The vision for Mezcal Amarás extends far beyond the final product. Mezcal Amarás works only with sustainably cultivated agaves as part of their commitment to ensuring the long term preservation of the species and its biodiversity.
Mezcal Amarás reinvests 15% of their gross profits back into the local community in order to ensure the availability of the raw material over the long term. Mezcal Amarás also plants ten agaves for each agave used in order to generate work in the community and maintain sustainability over the long term. Additionally, the compensation for everyone who works in the manufacturing process of Mezcal Amarás, including agave producers, jimadores and distillery workers, is at least 20% higher than the average.
In the near future, Mezcal Amarás will be supporting the communities in other areas such as education, health and nutrition. This assistance will be customized according to the needs and traditions of each community.
http://www.anchordistilling.com/brand/mezcal/ Prices are around $50 on avg.